Business Description

This Michigan-based outdoor sports and recreation store offers a unique opportunity with multiple revenue streams, including retail sales and equipment rentals for activities like skiing, snowboarding, kayaking, and biking. Located in a popular tourist spot, the store carries high-end apparel, sporting goods, and accessories for both men and women, featuring top industry brands. Situated in a prime location on a state highway, the store enjoys high visibility to attract both tourists and local customers. The 6,000+ square foot store in one of Michigan's wealthiest counties is owned by the seller and can be purchased separately. The store's strategic location, close to a 31-mile wheelway, ensures steady foot and vehicle traffic, benefiting both locals and tourists. Their online presence, though currently contributing only 2% to revenue, has great potential for growth, making it a lucrative investment opportunity. The business employs various marketing channels, including direct sales, social media, and email campaigns, to drive sales. With a solid revenue track